It's super soft not sticky. It adds the perfect amount of purple without looking too purple if your trying to get comfortable wearing colors like this
I've tried several other colors of this lipgloss, and just like the others, it wasn't too sticky and easy to apply. However when I applied it, the color was very sheer and hard to tell--I was expecting a thicker, more vibrant color or stain. I wish they had pictures of how the lipgloss looks on different skin tones instead of just on white paper.