Goes on nicely and VERY BUILDABLE! The color is in the orange and pink shade for me.
Pigmentation was awesome!!! A bit patchy sometimes but not if you have a good brush.
The colour of the actual eyeshadows for this brand are a bit different to the swatches shown I the example photos, this on for instance is a bit more of an orangey/rouge red colour, but I still the the colour. Would recommend :)